How Fluence Social works, for both sides.

We sit between tech brands and tech YouTubers. Brands get one contract, one invoice and no agency fee. Creators get sponsors found, negotiated and paid out, for a commission only when a deal pays.

I'm a brand I'm a creator Where the money goes

Step by step

For brandsFrom brief to report

  1. Send a brief.Product, audience, budget and timing. The Start a campaign form takes about 3 minutes.
  2. Get a shortlist.Creators who fit, each with recent average views, audience countries and a price per video.
  3. Sign once, pay half.One agreement and one invoice from Fluence Social. 50% is due at signing.
  4. Approve the content.You review the script and the rough cut before anything goes live.
  5. Video goes live.Paid promotion label and FTC disclosure on every video. The other 50% is invoiced on publish.
  6. Get the 30-day report.Views, link clicks or code uses and YouTube Studio screenshots.

Start a campaign

For creatorsFrom application to payout

  1. Apply.Five minutes, using numbers from your YouTube Studio.
  2. Discovery call.20 minutes on your channel, the sponsors you want and the ones you won't promote.
  3. Sign and set up.A plain-language agreement, a W-9 (W-8BEN outside the US) and your payout details.
  4. We pitch and negotiate.We build your media kit and rate card and pitch brands that fit. Forward sponsor emails you get and we negotiate those too.
  5. You approve every deal.Nothing is signed without your OK.
  6. Create. Get paid.We handle the brief, approvals and invoicing. You're paid every other Friday once the video is live and the brand has paid.

Apply as a creator

Where the money goes

The brand pays the creator's rate to Fluence Social. We pay the creator their share and keep a commission from the creator's side. Nothing is added to the brand's price.

Brand pays
$5,000

The creator's rate. No agency fee, no markup.

Fluence Social
collects

Invoices the brand and pays the creator.

Creator gets
$4,000

On a deal we found (20% commission).

Same $5,000 dealFluence commissionCreator gets
Deal Fluence found20% ($1,000)$4,000
Inbound deal Fluence negotiates15% ($750)$4,250
Sponsor the creator already had0% ($0)$5,000

The brand pays $5,000 in every case. No membership, joining or monthly fees for creators. Illustrative numbers, not a promised rate.

When payments happen

At signing

Brand pays 50%.

The deposit is invoiced when the agreement is signed, before the creator starts the script.

On publish

Brand pays 50%.

The balance is invoiced the day the video goes live. Card or ACH.

Payout Friday

Creator gets paid.

Every other Friday, once the video is live and the brand's payment has cleared. Bank transfer or PayPal, with a statement showing gross, commission and net.

FAQ

Does a brand pay more because an agency is involved?

No. Brands pay the creator's rate with no agency fee or markup.

So who pays Fluence Social?

Creators, through a commission taken from their share when a deal pays: 20% on deals we find, 15% on inbound deals we negotiate, 0% on sponsors they already had. There are no membership, joining or monthly fees.

Why not charge brands?

Because then our only income is tied to the creator's rate, so we push for a fair price for the creator, and brands get the creator at their own rate.

Who sends the invoice and who pays the creator?

Fluence Social invoices the brand, collects the payment and pays the creator. Brands deal with one contract and one invoice; creators get one payout with a statement.

When does the brand pay?

50% when the agreement is signed and 50% when the video goes live.

When does the creator get paid?

Every other Friday, once the video is live and the brand's payment has cleared.

What if a brand pays late?

We chase it. The creator is paid on the next payout Friday after the brand's money arrives.

Who approves what?

Creators approve every brand and every deal before anything is signed. Brands review the script and rough cut before anything goes live.

Are add-ons like usage rights or exclusivity extra?

Yes. Dedicated videos, Shorts, paid usage rights and category exclusivity are priced as add-ons, paid to the creator. We add no fee; the creator's commission applies the same way.

Which creators do you work with?

Tech YouTubers with about 25K to 250K subscribers and 5K+ average views on their last 10 long-form videos, checked in their own YouTube Studio.

Ready when you are.

Start a campaign Apply as a creator